Lesson #2: Make it Compelling If You’re Going to Ask, Make It Compelling Last week, I shared how a single email at the start of the pandemic changed the trajectory of my work. One pitch led to a new course. That course brought James Patterson to my classroom. That classroom moment sparked something much bigger. But here’s the part I didn’t tell you. The Worst Pitch of All Time After Jim spoke in my class, I was inspired. Moved, actually. His stories, his honesty, and especially the question...