Creating a Room Full of Uncomfortable People What if the most valuable thing you can offer your team, your clients, or your audience isn’t comfort but discomfort? Not panic. Not pressure. But the kind of clear, honest discomfort that forces people to rethink what they’re doing and realize they can’t afford to stay the same. Years ago, I was hired by a company to help launch a new product. I wasn’t there to sell it. I didn’t have to fill the room or close the deal. My role was straightforward....